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Understanding Business: The Core, 3rd Edition
 
By William Nickels, James McHugh, Susan McHugh 
 
Genre: Textbook on business and economics 
 
Description:
 
  • Understanding Business: The Core, 3rd Edition is a foundational textbook that serves as a guide to the world of modern business. Designed with the needs of students and aspiring entrepreneurs in mind, this book covers core business concepts, helping readers gain a clear and structured understanding of the key aspects of running a business. 
 
  • Authors William Nickels, James McHugh, and Susan McHugh offer readers a unique perspective on business management, covering important topics such as company organization, marketing, finance, and management. Each section of the book is written in simple and accessible language, making complex concepts understandable and applicable in real life.
  • The third edition includes up-to-date data and case studies illustrating modern business practices. The book also provides useful tools and techniques for analyzing business situations, making it an indispensable resource for students and teachers of economics. 
  • This textbook is recommended by leading universities and business schools around the world for its practicality and clarity of presentation. Whether you are striving for business success or want to deepen your knowledge in this field, Understanding Business: The Core, 3rd Edition will be your trusted guide.

 

Key topics of the book: 

  • Business Basics 
  • Strategic planning 
  • Financial analysis 
  • Marketing Strategies 
  • Effective personnel management 

 

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Advantages of the book: 

  • Simplicity and accessibility of presentation 
  • Practical examples and cases 
  • Relevance of the material 
  • Useful Techniques for Analysis 

 

This textbook is intended for those who want to move confidently in the world of business and make informed decisions. Discover the basics of business with "Understanding Business: The Core, 3rd Edition" and achieve success!

 
✅ Year of publication: 2023
✅ Pages: 545
✅ Format: PDF/EPUB
✅ ISBN-13: 9781266131707
 
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Understanding business: the core 3rd edition

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